Shocking or no big deal? A woman breastfeeding her 3-year-old son is the cover photo of this week's Time magazine for a story on "attachment parenting," and reactions ranged from applause to cringing to shrugs.

Via CBS:

The photo showed Jamie Lynne Grumet, 26, a stay-at-home mom in Los Angeles who says her mother breastfed her until she was 6 years old.

She told the magazine in an interview that she's given up reasoning with strangers who see her son nursing and threaten "to call social services on me or that it's child molestation."

"People have to realize this is biologically normal," she said, adding, "The more people see it, the more it'll become normal in our culture. That's what I'm hoping. I want people to see it."

SOURCE: CBS