In addition to co-founding one of the most popular bands of the entire new wave era, Devo, Gerald V. Casale is also an acclaimed director of music videos, having worked with some of rock's biggest names. Born and raised in Ohio (birth date unknown), it was as a college student at Ohio State University during the early '70s that Casale met future collaborator Mark Mothersbaugh. The duo worked together on an idea of mankind's "de-evolution," as evidenced by the state of the world at the time, and decided to put their original ideas to film and music. Over the course of the next few years, the duo refined their approach into a wacky futuristic sound and look, as Casale assumed bass/vocal duties and Mothersbaugh provided vocals/synthesizers. They also welcomed their brothers into the group (guitarist/keyboardist Bob Casale and guitarist Bob Mothersbaugh), plus drummer Alan Myers, as the quartet began playing in the Akron, Ohio area. By the late '70s, the band was signed to Warner Bros. (as they made admirers out of such renowned artists as David Bowie, Iggy Pop, and Brian Eno), and issued 1978's Q: Are We Not Men? A: We Are Devo! and 1979's Duty Now for the Future.